Tel Aviv Municipality

Branding for the Early Childhood Division of Tel Aviv Municipality
@telaviv.yafo

The brand identity was developed with two audiences in mind — parents and children.
The visual language is designed to speak to both at once: bold typography that catches the eye and communicates clearly, paired with friendly illustrations that evoke familiar Tel Aviv scenes from everyday life.

The color palette is inspired by the city itself — the gray of buildings, the green of its parks, and the sky-blue that feels like both sea and sky.

We aimed to create a visual world that feels both contemporary and emotionally resonant — something parents connect with visually, and children connect with at heart.